Big site meltdown — reclaiming and relaunching…

Nice summary in The Atlantic Monthly today on a recent adherence study released in the Annals of Internal Medicine. The punchline(s) is/are pretty simple — no mention of the phrase “better reminders” anywhere in the findings. The study offers up five recommendations: Switch...

Launching a cool project today following 100+ RA interviews.  

Version 1.o of the software was a great patient immersion experience rooted in great behavioral science for a single indication (smoking cessation).  We recently entered the Aetna CarePass Platform and Medication Reminder Developer Challenge and introduced three new concepts –...

After more than 2+ weeks in app review at iTunes the QuitCompanion v2.0 has gone live with our distribution partner Healthline.com. The page is up [here] with lots of house ads driving traffic. We took QuitCompanion 1.o and added in some great Healthline content, stabilized a couple of things,...

Some days being a super hero can wear you out

How many will he wear in the next 90...